Programs

Full-Time Greek Program

Full-Time Greek Program

Executive Part-Time Greek Program

Executive Part-Time Greek Program

Full-Time English Program

Full-Time English Program

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Full-Time Greek Program

Full-Time Greek Program

Executive Part-Time Greek Program

Executive Part-Time Greek Program

Full-Time English Program

Full-Time English Program

IMPORTANT DATES

IMPORTANT DATES

Application Period for the Academic Year 2017-18

 

 

-  1st of February to 15th of June 2017-

Welcome to our website! The MSc in Marketing & Communication is the first and only graduate programme of its kind in a Greek University and one that is highly-regarded in Greece and abroad. The MSc in Marketing & Communication is delivered as: 1) Full-time Greek programme, 2) Full-time English programme, and 3) Part-time Executive programme. Here you will find the information you need to make an invaluable investment in your future and take a decisive step in your career.

 

Professor George Baltas

Director of the MSc in Marketing & Communication

- GALLERY -

- ALUMNI -

Number of Years in Current Position

Number of Years in Current Position

The majority of our graduates work in the same company/organization for more than 5 years (49,45%). All the rest of our graduates work in the same company between 1 and 5 years, except 14,36% per cent of them that have been working in their company/organization for less than a year.

Alumni Work Experience

Alumni Work Experience

Our graduates demonstrate professional work experience in a broad variety of sectors with the most prominent being, the ones mentioned above.

Alumni Employment

Alumni Employment

The vast majority of our graduates (82,80%) are employed in full-time positions. A small percentage of them work part-time or search for their next job (2,34% and 6,01% respectively).

- TESTIMONIALS -

  • My studies in the MSc course in Marketing & Communication will always be an important stepping stone in my life. In contrast with the working arena where you sometimes win and other times you loose, this MSc course is only a winning game. Firstly, because you expand your theoretical knowledge, through a very well structured academic curriculum. Secondly, because you come across new and powerful challenges and at times difficult decisions, that help you develop a stronger personality. Thirdly and most importantly, because you get the chance to build up new relationships and make valuable friendships that can have a very positive effect on the way you approach life in general. Unfortunately time does not go back.

    If I had the chance though, I would definitely repeat this fascinating journey with the same group of fellow students (MENT Class 2012-13).

     

    Gogo Svolou, Brand Manager, Creta Farms

    Graduate of the Full-Time Greek Program

  • Though it has not been my first postgraduate diploma, I had the opportunity to be part of the first student intake of the MSc course in Marketing and Communication with New Technologies, in 1999. There are two memories that spring to mind with great clarity. At first, the truly remarkable team of course instructors, who were well educated, impeccably professional and full of passion and desire to turn the program into a success. I remember each one of them with love and respect. Secondly, the standard of my fellow class-mates. They were a truly wonderful group of individuals that brought to the course a range of highly valuable work experience from a variety of business sectors. I still remember our first meeting with Professor George Avlonitis, pointing out amongst other things, that our combined work experience exceeds 300 years! This kind of experience exchange, in combination with a finely tuned academic curriculum helped us gain invaluable knowledge as well as practical skills that proved of paramount importance for my professional development, since.

     

    Thanos Blintzios, Managing Director SE Europe, Middle East & Africa, McGraw-Hill Education

    Graduate of the Executive MSc (Part-Time) Greek Program

  • I believe that PRIMA is the best business program one can ask for in Greece, in terms of both the quality of the curriculum and the extra-curricular activities. I was from a completely different educational background with almost zero working experience when I first entered the PRIMA classroom. Two years later, with the knowledge I gained, I joined the workforce of NESTLE, the largest food company in the world. PRIMA is the place where one grows from being a student to being a world-class business person.

     

    Tian Yuan, Business Development Manager at JD.COM (Food & Beverages), Chaoyang District, Beijing, China

    Graduate of the Full-Time English Program in International Marketing

  • Being involved in the field of international marketing was and still is a dream of mine. PRIMA was the best start to realize my dream. Its modules and instructors, enabled me to gain a thorough understanding of marketing in general and international marketing in particular. It is important to mention that PRIMA students benefit from guest speakers who are invited to the program to share their professional expertise. Above all, PRIMA, gave me the opportunity to go abroad, as an Erasmus student, in particular to Radboud University in the Netherlands, to complete my dissertation. It was a great opportunity to get to know different cultures and to learn how to work in a foreign academic environment. PRIMA is a student’s right choice for quality graduate education in the field of International Marketing in Greece!

     

    Barbara Michail, Sales / Key Account Assistant, Olympic Hermes S.A., Athens, Greece

    Graduate of the Full-Time English Program in International Marketing

  • The MSc course was not just invaluable for my professional development in the field of Marketing. It was primarily a memorable life experience. On the one hand, experienced Faculty of a very high standard, as well as the interdisciplinary background of my fellow students with the well balanced course structure, and on the other hand two years full of ideas, images and moments of invaluable experiences. I certainly wouldn’t change anything!

     

    Filippos Sfyris, Market Intelligence Specialist, Group Marine Marketing, Hempel

    Graduate of the Executive MSc (Part-Time) Greek Program

  • My decision as an executive of a middle-position in the beginning of the 21st century to invest in a postgraduate diploma was challenging, but not an easy one. The work intensity combined with the anxiety of fulfilling successfully my educational responsibilities, long time after I completed my 1st degree, summed up to a rather stressful mix. In contrast, studying at the postgraduate course in Marketing & Communication for Executives at Athens University of Economics and Business, proved to be two wonderful and truly revitalizing years that helped me develop a new perspective on business, entrepreneurship and the markets, and gain considerable added value from exchanging knowledge and experiences with my fellow students then, and friends today. It was an unforgettable experience!

     

    Nasos Karageorgiadis, Head of Project Management Department, Landlines Sector, Technology & Operations Management Department, OTE Group

    Graduate of the Executive MSc (Part-Time) Greek Program

  • PRIMA gave me the opportunity to attend lectures delivered by professors with high academic credentials and become a member of a unique team of experts in the field of International Marketing. The innovative approach of the course and its reputation in developing International Marketing specialists, helped me succeed in the business arena and find a job in my field of expertise, despite the difficult economic environment. Moreover, my Field Study Project on one of Greece’s leading companies helped me gain considerable professional experience. PRIMA was the best choice for me.

     

    Chris Diamantakos, Senior Consultant, Zampple Hellas, Greece

    Graduate of the Full-Time English Program in International Marketing

  • To apply for PRIMA has been the ideal stepping stone for my future career in international marketing and the international character of the course helped me to develop a global mindset… During my time in Athens I had the chance to meet people from a lot of different cultural and scientific backgrounds, both in and outside the class room and to engage in many interesting discussions, which have helped me to become confident and feel comfortable in international work settings…PRIMA, as a very innovative course, has even made it possible for me to cooperate with the Danish dairy giant Arla Foods (* the seventh largest dairy company in the world) on a common research project on consumer behavior in Greece. This common research project combined with my master’s degree is a very good eye catcher on my CV and has helped me to develop my next career steps.

     

    Lars Jensen , Research Assistant and PhD Candidate, International Marketing at TU Dortmund University Germany

    Graduate of the Full-Time English Program in International Marketing

  • The decision to pursue the PRIMA Master’s Degree was the right one. The level and quality of studies is high, the modules interesting and practical since they focus on many case studies. The main difference, however, was the friendly and family-like atmosphere; the course was not attended by many students, and the professors are not only very competent, but also friendly, available for meetings, and willing to offer guidance.

     

    Eva Lexutt, Research Associate and PhD Candidate, Dpt. of Service Management, Fernuniversitat Hagen

    Graduate of the Full-Time English Program in International Marketing

  • After completing my undergraduate studies in the UK, my decision to study at AUEB and pursue PRIMA proved to be the best. The program provided the knowledge required to follow a successful career in Marketing. In addition, the opportunity to attend various workshops, seminars and other extra-mural activities is definitely something that makes PRIMA an outstanding course. I would highly recommend it to anyone interested in pursuing a career in Marketing without hesitation.

     

    Andreanna Nikolaou, Marketing Manager, Home Collections, Cyprus

    Graduate of the Full-Time English Program in International Marketing

  • The MSc in Marketing & Communication of Athens University of Economics & Business, was for me the obvious choice when it came to select a prestigious university in order to specialize in the Science of Marketing. What mostly impressed me, was the positive impact of everything I learned as well as the practical application of all newly acquired knowledge to my daily professional duties as a Manager.

    The Marketing and Communication concepts and tools Ι acquired, proved to be key elements towards a successful career.

     

    Aristotelis Trifonopoulos, Executive Director, WEST SA

    Graduate of the Executive MSc (Part-Time) Greek Program

  • The truth is that when you reach your destination that until just yesterday seemed beyond reach, a feeling of deep satisfaction overwhelms you! Not so much because you managed to approach your "island of Ithaca" but because your new knowledge and experiences and the interesting 'places' and people you encountered, made your journey a truly unique experience! My studies in the executive postgraduate program in "Marketing and Communication" at AUEB were such a journey and I wouldn't want to have missed it for anything in the world.

     

    Vassilis Ventouratos, Deputy Manager National Bank of Greece, Deposits Department

    Graduate of the Executive MSc (Part-Time) Greek Program

- CONTANT US -

SECRETARIAT

SECRETARIAT

Τ. +30 210 8203 665 ή 631

 

Monday-Friday

10.00-17.00


Evelpidon 47A and Lefkados 33, Room 806, 8th Floor, Athens, 11362, Greece

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SOCIAL MEDIA

SOCIAL MEDIA

Full-Time Greek Program
Part-Time Greek Program
Full-Time English Program
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VIDEO (in Greek)